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For years there has always been a debate on whether or not college athletes should be able to capitalize off of their own name or not. In recent news, this will all change. The NCAA made an announcement, announcing college athletes can now strike endorsement deals, profit off their social media accounts, sell autographs and in other words make money from their names, images and likenesses, and potentially directing millions of dollars to college athletes every year.
This decision was made by the NCAA (National College Athletic Association), the rules “technically” are not changing, they are just being waived. Bylaw 12, which is a rule book that governs amateurism and athletics eligibility, will not be enforced anymore if a student receives acclamation or profits off of their own likeness.
With these new changes schools are expected to set policies on whether or not a student athlete can wear their university’s logo for their endorsement. Athletes will not be paid directly from their school, beyond the cost of attendance. The NCAA will make sure athletes are not considered employees of their own college.
Student athletes are not guaranteed endorsements or any money automatically, this new rule just allows for those opportunities to arise. These changes for some athletes can sky rocket their bank account, tremendously.
This is a new age for college athletes everywhere. This change will be interesting to see how this all plays out for these young stars. What is your opinion on these new changes? Let us know!
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